Paul Gruensfelder, VP of marketing for Select Dental Management, shares why practices need to focus on the patient journey as a whole, why more dentists should embrace email marketing, and how to start building your practice tech stack.Connect with our Guest:Website: https://selectdentalmanagement.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/