Every organization has a “someday” list.
The rebrand that never quite gets prioritized. The content strategy that’s been “in the works” for three years. The bold idea that came up in a board meeting, got tabled for further discussion — and was never discussed again.
But what if the right time already came and went?
In this episode, Eric and Jonathan go behind the scenes on a project that almost didn’t happen: building Seymour Studios, a turnkey media space designed to make storytelling fast, simple, and accessible for the social impact community in Santa Cruz.
Eric pitched this same concept to another local organization months earlier. They stalled. Jonathan saw the potential, moved on it, and now the opportunities are already flowing in.
They cover:
➔ Why rigid strategic plans often kill the opportunities they’re meant to create.
➔ The hidden friction that stops good ideas from ever getting off the ground.
➔ How to screen opportunities without defaulting to “someday.”
➔ What it looks like to pursue the end goal relentlessly — while staying flexible on the journey.
➔ The early returns from building momentum instead of waiting for perfect conditions.
If you’ve ever felt stuck between vision and execution — or wondered why some organizations seem to move while others stay frozen — this conversation will challenge how you think about timing, risk, and the real cost of deferral.
Stop waiting. Start building.
Episode Highlights
P.S. — Feeling stuck between where you are and where you know you could be? Cosmic helps social impact orgs build trust through story-rich brands, compelling campaigns, and values-aligned strategy. Let’s talk about how to get moving: https://designbycosmic.com/
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