In our most recent Pizza Marketplace Podcast, Mandy Detwiler, editor of Pizza Marketplace, talked to Dallas Massey, senior vice president of Papa Murphy's Take N' Bake Pizza. Massey discussed the brand's $10 Tuesdays promotion and how it has evolved over the years.
In the beginning, consumers could purchase any pizza in any size for $10 on Tuesdays. Over the years, however, with the rising costs of labor and ingredients, individual Papa Murphy's stores have altered their $10 Tuesday promos. Today, guests can get any pizza for $10.99 to $13.99 depending on the location, and some Papa Murphy's operators have limited the type of pizza that can be ordered.
"I would say Papa Murphy's was built on $10 Tuesdays," Massey said. "I've been around the brand now a little over a year, year and a half. And I don't talk to anybody that doesn't bring up the Tuesday promotion. So I would say that there's a lot of brand equity that is built into $10 Tuesday. And ultimately, it's something that our franchise partners know and love."
To listen to the podcast in its entirety, click the link at the top of the page.
