Think DMARC, SPF, and DKIM are just for your IT team? Think again. In this episode of Cash in the Cyber Sheets, we’re flipping the script on the idea that information security is the enemy of marketing. Spoiler alert: it’s actually your secret weapon.
We break down how bad email authentication silently sabotages your best campaigns, why your beautiful emails may be ghosting inboxes, and how good compliance can boost deliverability, reinforce brand trust, and even make your sales team sound like heroes.
Here’s what’s inside:
Why poor security practices can tank your ROI — even if your marketing is on point
How DMARC, SPF, and DKIM actually increase visibility and credibility
What BIMI adds to your brand’s professionalism (and your emails' survival odds)
Real-world tips to integrate security into your funnel without strangling creativity
The tools we use — including our own iO™ DMARC, to make setup and management stupid-simple
If your brand is sending emails with p=none and crossing your fingers they get delivered… it’s time to stop guessing and start authenticating.
📥 Check your email setup with our free iO™ DMARC Email Audit Tool
📚 Want a full DMARC breakdown? Read our blog: How to Setup DMARC
🎧 Tune in, take notes, and find out why compliance might just be the creative catalyst your brand’s been missing.
