What happens when you treat vinyl not just as music, but as an asset class? In this episode of Numbers and Narratives, we sit down with Cory Huff, a self-described technology nerd and marketing enthusiast who helped build recommendation engines at Discogs, the world’s largest music marketplace. We dig into how hardcore vinyl collectors think, why “collection value” matters more than taste, and what that means for building smarter recommendation systems in a world of rare pressings, promos, and blood-infused records.
From there, we zoom out into Cory’s career as a T-shaped marketer across B2B and B2C, from music and fine art to his current role as Director of Marketing at Andrews Cooper, a B2B engineering services firm building everything from automated eyelash machines to a phone-battery-powered defibrillator.
We also talk about the “bike shed problem” in marketing, the danger of overstuffed job descriptions, why so many marketers are scared to ship bold ideas, and how to build data-driven, AI-powered workflows without losing the human judgment that makes campaigns actually resonate. If you care about marketing ops, recommendation engines, AI, and building a truly cross-functional career, this one’s for you.
https://www.linkedin.com/in/coryhuff/
