We are flipping the roles of Rod and Gary on this episode. Gary interviews Rod this time to talk about how and why we work with apartment management instead of knocking on doors to share the Gospel. We discovered four years ago that CityLife's ministry model fits into the apartment industry business model of retention. CityLife, in effect, becomes a partner with apartment management to help them build community.
This is a very important session to help other individuals, ministries and nonprofits see how our commitment to apartment management is easily reproducible and sustainable because it's built on long-term relationships and their need for help in building a healthy apartment community.