Melisa Liberman accidentally started consulting 13 years ago when her CEO asked her to stay on after she resigned to move to Hawaii. That unplanned beginning revealed something most consultants learn too late: that success comes from systematic business development, not perfect pitches.
Now a coach for consultants, Melisa helps experienced professionals build practices that generate $500,000+ without employees or feast-famine cycles.
In this episode, you'll discover why consultants who think like CEOs rather than subject matter experts scale faster, how the Business Development Formula creates predictable pipeline through quantifiable metrics, and why diagnostic conversations eliminate adversarial selling.
Melisa explains six pathways for generating leads without cold outreach spam, reveals how AI amplifies consulting capability while human judgment justifies premium rates, and shares why fractional support networks replace traditional hiring.
If you're building an independent practice or considering the transition from corporate, this conversation provides strategic frameworks rather than motivational platitudes.
Melisa Liberman's Resources:
AI Tools Discussed:
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Practical ideas for independent professionals building practice on their own terms. Arrives Tuesday. Subscribe free at wisepreneurs.com.au
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Linkedin https://www.linkedin.com/in/nigelrawlins/
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