Salina Yeung breaks down her three-level framework for expert positioning on LinkedIn, showing professionals how to turn their profile into a lead generation tool.
A former LinkedIn employee, Salina left her corporate role during COVID, started blogging about the platform, and built The InAcademy after former clients asked her to train their sales teams.
The conversation covers why LinkedIn suits professionals selling high-value services, with more than 50 percent of users earning over $100,000 and 69 percent being business decision makers.
Salina explains how to optimise your profile as a converting sales page rather than an online CV, why choosing the right content format matters more than chasing trends, and how strategic commenting grows your reach beyond first-degree connections.
She also discusses LinkedIn Premium features worth paying for, the Social Selling Index score most users overlook, and how 15 minutes of focused daily effort can build consistent visibility. The conversation touches on using AI tools for content creation and why mobile-optimised formatting changes how people engage with your posts.
Connect with Salina on LinkedIn
Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice.
Connect with Nigel Rawlins
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Linkedin https://www.linkedin.com/in/nigelrawlins/
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