Graphic designer Lizzy Wolfe shares practical strategies for creating professional branding on a small business budget, emphasizing the importance of consistency and thoughtful customization.
• Come to designers with your mission statement and brand strategy already prepared to reduce costs
• Balance your personal brand with your business brand, especially important as your company grows
• Customize Canva templates by changing colors and fonts to match your brand for a cohesive look
• Create a brand kit in Canva Pro to store your logos, colors, fonts, and custom templates
• Consider Squarespace or Wix for small business websites instead of WordPress or Canva
• Consistency across all platforms is the key marker of professional branding
• Invest marketing dollars in foundational brand elements, email marketing, and social ads with clear calls to action
• Marketing budgets can include time investment through consistent organic content creation
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