Most influencer marketing is built for reach, but B2B influence is built for something far more powerful: real business results.
In this episode, Davang Shah, VP of Marketing at LinkedIn, joins me to talk about the rise of B2B influencer marketing and why the future of brand-creator partnerships is shifting from reach to relevance. We dig into LinkedIn’s Creator Marketplace, what makes creator-brand relationships actually work, and why audience precision and deep expertise matter more than ever in driving real business results.
Highlights:
(00:00) Introduction
(00:12) Meet Davang Shah & the LinkedIn Creator Marketplace
(00:43) Why B2B creators need deep expertise
(01:39) Authenticity and trust on LinkedIn
(03:04) Why B2B influencer marketing is different
(04:16) Creator vs practitioner vs thought leader
(06:27) What makes LinkedIn’s marketplace different
(07:29) From clicks to real business results
(08:36) Relationships between creators and brands
Resources:
Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/
Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/
Davang’s LinkedIn: https://www.linkedin.com/in/davang-shah
Follow LinkedIn: https://www.linkedin.com/company/linkedin
LinkedIn Website: https://linkedin.com/
