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Welcome back to The Sustainable Business Spotlight with Amy Auble! While we often focus on sustainable businesses on this podcast, today we are broadening our scope to discuss business growth. No better to chat about this with than Laura Sinclair! With over a decade of experience in digital marketing for top brands, Laura helps businesses shine. She empowers women to grow their businesses through her podcast, courses, and events. A former corporate dropout turned multi-six-figure business owner, Laura is the CEO of The LJ Social Agency, a mom of two, and the host of the "This Mother Means Business" podcast.

Building a business is no easy feat. As business owners, we know the importance of visibility, but with countless ways to get started, it can be overwhelming to figure out the best path. Join us as we explore career changes and the journey of starting a business, along with the essential tools and resources that can help you grow your audience and boost your brand visibility. Let’s dive in!

In this episode, you will hear: 

• 1:30 - Laura's transition from the corporate world to entrepreneurship, her role in the early stages of digital marketing, and her journey to where she is today.
• 5:15 - Laura's passion for supporting mothers in business and what inspired her to focus on this area after building her personal brand.
• 7:50 - Advice for people on becoming more visible and growing their business, with a focus on the "3 B's."
• 12:00 - The importance of building an audience as a business owner.
• 15:20 - Opinions on using influencers to build a brand, including when to use them and when not to.
• 20:00 - Getting started with PR by identifying what is newsworthy about your brand.
• 25:00 - What Laura is excited about in her business, including the launch of the This Mother Means Business Community and her podcast.

If you're looking for advice to grow your business, this episode provides valuable insights! I welcome your questions and topic suggestions—I'd love to hear from you. If you found this episode helpful, please share it with others who might benefit from it!

Episode Specific Links:
Laura’s website:  Laura Sinclair
Laura’s podcast: This Mother Means Business
This Mother Means Business Community: This Mother Means Business

Amy's Links:
• Website
• Alpine Start Media's Instagram
• LinkedIn
• Jelt's Instagram