The brands that win in crowded categories aren’t chasing trends.
They’re built from something real.
In this episode, I sit down with Rudy Aldana (Co-Founder & CEO of PARCH) to break down what’s actually happening in non-alcoholic—and why most brands are missing it.
What we get into:
• Why non-alc isn’t about health—it’s about identity
• The real reason consumers feel “off” when they’re not drinking
• Where most brands go wrong (they keep adding)
• Why PARCH launched with 4 SKUs—and stayed there
• The difference between traction and just more ideas
The Takeaway:
Go stand in front of the shelf and ask:
Why would someone actually pick this?
Because in a category full of noise—
the brands that win aren’t doing more.
They’re doing the right things, better, for longer.
