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This week on Married to the Startup, Alicia and George open up about navigating big transitions—sending their oldest to college, walking their youngest into preschool, and everything in between. They explore how kids mirror our emotions, why community is essential at every age, and the surprising ways parenting and entrepreneurship overlap.

Inside the episode:

• Parenting through change: helping kids (and yourself) handle new beginnings.
• Building (and needing) community as both a parent and a CEO.
• The messy truth about sales—what actually lands, what never does, and why the best sellers don’t feel like sellers at all.
• Hiring lessons: the danger of letting B-players dilute your team.
• Where AI is useful, where it backfires, and how not to lose yourself in the process.

From school anxiety to sales voicemails, from youth baseball gear to startup hiring mistakes, this episode blends humor, honesty, and the unfiltered lessons of running a company while raising a family.

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