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In this episode of Modern Catholic Family, Jim speaks with Brooke Joiner, Co-Founder and CEO of Catholic Owned, a growing nationwide directory that helps Catholic families find and support businesses rooted in the faith. From the inspiration behind the platform to the bold leap she and her husband took to build it, Brooke shares how radical trust in God transformed their careers and family mission.

They discuss what it means to live your Catholic values not just in your home, but also in your shopping, spending, and business decisions. Brooke also offers powerful encouragement for Catholic families seeking purpose, unity, and faith-filled freedom in both parenting and entrepreneurship.


What’s in this episode:

• The founding story and mission behind Catholic Owned
• How business and faith are deeply interconnected for Catholic entrepreneurs
• The importance of buying from businesses that align with Catholic values
• How Catholic Owned vets companies through its “four founding pillars”
• The role of Catholic community in building a values-based economy
• One resource Catholic families need: Truthly.ai—a faithful AI search tool
• Recommended book: $100M Offers by Alex Hormozi for Catholic business owners
• Advice to her younger self: Be who God made you to be—and that’s enough
• Final wisdom: Let go of “shoulds” and embrace your unique family vocation

Resources Mentioned:

Catholic Owned – Directory of Catholic businesses

Truthly.ai – Faithful AI assistant offering Catholic-centered answers

$100M Offers by Alex Hormozi – Business strategy for building irresistible value