Setting the right price for therapy services requires understanding your costs, market position, and value—while most practice owners undercharge and struggle to scale as a result.
• Breaking down all business costs (rent, utilities, subscriptions, staff wages) to understand your baseline expenses
• Dividing monthly expenses by number of sessions to calculate your per-session cost
• Researching competitive rates in your area while considering specializations and geographic factors
• Recognizing that undervaluing services can attract less committed clients and make scaling impossible
• Implementing limited sliding scales or scholarship funds as alternatives to across-the-board low pricing
• Using the percentage increase exercise to determine optimal rate increases
• Setting prices high enough to support future growth including hiring clinicians and admin staff
• Understanding that most clients won't leave over modest price increases ($5-10)
• Giving clients 30-60 days notice when implementing rate increases
If your practice needs help getting organized with its finances or just growing your practice, head to therapybusinesspod.com to learn how we can help.
Our Profit Coaching program is enrolling new practices now.
We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school.
To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com.
Meet with one of our coaches
*Intro/outro song credit:
King Around Here by Alex Grohl
