Psychology Today remains one of the most powerful lead generation tools for therapists, yet many practitioners make critical mistakes that prevent them from converting profile views into clients. This episode explores common pitfalls and offers practical strategies to transform your directory profile into an effective marketing asset.
• Avoiding bland, unprofessional photos that fail to showcase personality and build trust
• Creating short, engaging videos to establish connection before the first contact
• Leading with client pain points rather than credentials or professional background
• Using "you" language instead of "I" language throughout your profile content
• Breaking text into digestible paragraphs with clear formatting
• Creating a compelling three-part profile: client pain points, how you help, and call to action
• Including direct scheduling links to reduce friction in the booking process
• Ensuring your profile links to a website where potential clients can learn more
• Tracking your leads before and after making these changes to measure improvement
Make these tweaks to your Psychology Today profile, then email me to share how these changes have impacted your practice growth. Check out my previous episode on Psychology Today optimization for additional strategies to improve your profile's performance.
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*Intro/outro song credit:
King Around Here by Alex Grohl
