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Today’s countdown says the world ends… again. We lean into the joke, then pull back the curtain on how doomsday thinking has evolved—from ancient uprisings and medieval plague marches to papal numerology, Y2K jitters, and the latest TikTok rapture trend. Along the way we ask the question that matters most: who benefits when fear goes viral, and what does it cost the rest of us?

We trace the lineage of failed prophecies with surprising cameos—yes, Columbus had an end date, and even Isaac Newton wandered into apocalypse math. We revisit 2011’s billboard rapture, the Mayan calendar moment, and the Doomsday Clock’s uneasy tick from seven minutes to today’s 89 seconds. Then we separate signal from noise: how real risks like climate change, AI, and near-Earth objects differ from numerology and charisma-fueled certainty. Expect practical skepticism, not doom: what evidence looks like, how grifters move the goalposts, and why sharing “for the lolz” still spreads the fire.

The human cost is the heart of the episode. We talk about cult playbooks, the Jim Jones tragedy, and quieter wreckage—savings drained, jobs quit, families fractured—when a promised rapture doesn’t arrive. Our takeaway is simple: stay curious, stay grounded, and refuse to outsource your judgment to alarm clocks and hashtags. If you love history, psychology, media literacy, or just want a saner way to meet the next viral prophecy, this one’s for you.

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