Do you find yourself constantly asking for advice, watching YouTube videos, or reading books, hoping to find the “right” answer before you take action? This Solo Sunday episode is a wake-up call for every entrepreneur stuck in analysis paralysis. Brian unpacks the critical difference between being an advice collector and a true experimenter. He shares personal stories—from achieving a 15% email reply rate to building a top-ranked podcast—by breaking all the conventional "rules." This isn't just another motivational talk; it's a practical guide to shifting your mindset from seeking permission to creating your own data-driven path to success.
✨ Why This Matters for You
Adopting an experimenter’s mindset is the key to unlocking real, sustainable growth:
- It frees you from the fear of being wrong and the pressure to find the "perfect" strategy before you start.
- It empowers you to take action and create momentum, because clarity comes from doing, not just thinking.
- It helps you build a business that is uniquely yours, based on what actually works for your industry, your audience, and you.
- It turns every "failure" into a valuable lesson that gets you one step closer to your next breakthrough.
- It puts you in the driver’s seat, allowing you to innovate and build evidence for what truly moves the needle in your business.
📝 Key Takeaways
- Experiment > Advise. Stop waiting for the right answer from others. The most valuable insights will come from your own tests and experiments.
- Answers Expire. The strategies and tactics that worked for someone else yesterday—or even for you last year—are not guaranteed to work today. The game is always changing.
- Embrace Being Wrong. True experimenters expect to be wrong. Like Thomas Edison, they see every failed attempt not as a failure, but as discovering another way that doesn't work.
- Create Your Own Clarity. As Jeff Bezos said, you only need about 70% of the information you wish you had to make a decision. The other 30% comes from taking action and seeing what happens.
- Your Path Is Unique. No one has been on your exact journey. Stop trying to follow someone else's map and start charting your own course.
- Your Only Benchmark Is You. Instead of asking "What's a good reply rate?" ask "How can I improve my current reply rate?" The goal is constant improvement, not hitting an arbitrary external metric.
🚀 Put It Into Action
This week, commit to being an experimenter:
- Identify one area in your business where you’ve been stuck collecting advice or waiting for the "perfect" plan (e.g., marketing copy, sales outreach, content strategy).
- Ask yourself: What is one small, low-risk experiment I can run this week to get real data?
- Launch the experiment without attachment to the outcome. The goal isn’t to be right; the goal is to learn.
🔗 Stay Connected
- Subscribe to the show so you never miss an episode
- Connect with Brian on Instagram @imetbrian
- Share this episode with a fellow entrepreneur who needs to stop planning and start doing.
