From the soccer pitch to the boardroom, Tanner Clay's journey with the Charleston Battery exemplifies how sports can build bridges between businesses and communities.
As a former College of Charleston soccer player who parlayed his passion into a leadership role with America's longest continuously running professional soccer club, Clay offers a refreshing perspective on sports marketing in a growing industry. "Without the community we don't exist," he emphasizes, highlighting the Battery's commitment to authentic engagement across the Lowcountry.
The episode reveals fascinating insights about the business side of soccer, from innovative partnership opportunities to the importance of creating family-friendly experiences that keep fans coming back. Clay shares candid stories about his transition from finance and tech sales into sports management, proving that following your passion can lead to meaningful career success.
What truly stands out is the Charleston Battery's community impact. From their work with MUSC Children's Hospital to youth engagement initiatives, the team consistently demonstrates that professional sports can be a powerful catalyst for positive change. Clay's personal commitment to mentorship through BMN Tour (earning him "Match of the Year" recognition) mirrors the organization's values.
With major soccer events coming to America – including the 2026 World Cup – Clay makes a compelling case for why businesses should develop their "soccer strategy" now. The Battery's accessibility offers local companies an affordable entry point into sports marketing compared to major league franchises.
Whether you're a soccer enthusiast, business owner, or someone interested in community development, this conversation delivers valuable takeaways about relationship building, strategic growth, and the future of soccer in America. Ready to experience Charleston Battery's unique brand of community-focused sports? Their next home game is June 21st against Phoenix Rising!
Presenting Sponsor: Mount Pleasant Chamber of Commerce
Studio Sponsor: Charleston Media Solutions
Expo Podcast Sponsor: @PollenSocial
Production Sponsor: RMBO.co
Design Sponsor: DK Design
Committee:
Kathleen Herrmann | Host | MPCC Immediate Past President | Mount Pleasant Towne Centre
Mike Compton | Co-host | Marketing Chair | RMBO.co
Rebecca Imholz | Co-host | MPCC Executive Director
Amanda Bunting Comen | Co-host | Social ABCs
Ben Nesvold | Co-host | In-coming President | Edward Jones
