What if your entire marketing workflow—social posts, emails, texts, analytics, and approvals—lived in one tab and actually made sense? We sat down at the Mount Pleasant Expo to unpack a practical way to run multi-channel campaigns without drowning in logins, spreadsheets, and “who has the code?” messages with Rachel Backal, Engagement Manager from Pollen Social. From agencies juggling a dozen clients to community orgs relying on volunteers, we break down how a single platform can reduce friction, restore consistency, and bring your team together around clear goals and clean data.
We walk through real scenarios marketers face every week: hopping between Meta, LinkedIn, TikTok, Mailchimp, and Google Analytics; rebuilding the same message five times; and spending more time exporting reports than learning from them. You’ll hear how one-click cross-posting and extended scheduling windows keep campaigns on track, while unified analytics from GA, Google Business, Meta, and Shopify turn performance into a story you can share with clients or boards. With unlimited users and role-based permissions, teams can invite volunteers to upload event photos, let leaders view dashboards, and keep editors focused on content—all without paying per seat or risking access sprawl.
AI shows up where it counts. Caption generation helps when the creative well runs dry, image tools fill gaps for promos and recaps, and newsletter helpers speed up drafting so you hit send on time. Most importantly, there’s real human support: strategy-led onboarding, hands-on guidance during your free 30-day trial, and a local team invested in the Charleston business community. If you’ve been hunting for a marketing stack that saves hours, cuts context switching, and still respects your brand voice, this conversation lays out a clear path.
Ready to simplify your stack? Try the 30-day free trial at pollensocial.com, subscribe for more practical playbooks, and leave a review to tell us the one workflow you most want to fix next.
Expo Podcast Sponsor: Pollen Social
Presenting Sponsor: Mount Pleasant Chamber of Commerce
Studio Sponsor: Charleston Media Solutions
Expo Podcast Sponsor: @PollenSocial
Production Sponsor: RMBO.co
Design Sponsor: DK Design
Committee:
Kathleen Herrmann | Host | MPCC Immediate Past President | Mount Pleasant Towne Centre
Mike Compton | Co-host | Marketing Chair | RMBO.co
Rebecca Imholz | Co-host | MPCC Executive Director
Amanda Bunting Comen | Co-host | Social ABCs
Ben Nesvold | Co-host | In-coming President | Edward Jones
