Description

What if preconceptions about disability could be turned upside down… to create much better ways to enable inclusion, tap into people’s talents, and open up opportunities? 

Martyn Sibley is an entrepreneur, activist, and founder of Purple Goat marketing agency, and The Purple Collective. He is a brilliant thinker, who prompts interesting questions about what we might all be overlooking by not enabling genuine inclusion.

Purple Goat is uniquely a disability-led, disability-focused marketing agency, with a mission to represent and empower the disabled community, and to drive innovative, inclusive marketing. It supports companies in opening up commercial opportunities with a market in front of them that is often overlooked – with the ‘Purple Pound’ potentially worth up to £300 billion.

Martyn’s perspective is incredibly thought-provoking. Sarah and Martyn discuss:

• The personal story behind Martyn’s work.
• Understanding the social model of disability – that it’s about barriers which create exclusion: Environmental barriers (such as steps for a wheelchair user); Attitudinal barriers (bias, assumptions, etc); and Procedural barriers (such as inaccessible recruitment processes).
• Challenging the stereotypes of disability – from pity to ‘superhero’ narratives – instead advocating for person-centred thinking.
• Inclusion as a commercial opportunity – not just being the ‘right thing’ to do but also with market growth among a huge potential consumer base.
• Innovative approaches such as Martyn’s plans for Inclusion Solution Labs through The Purple Collective, bringing together brands and innovators too co-create new solutions.

Episode Resources:

• https://martynsibley.com/
• https://www.linkedin.com/in/martyn-sibley-1227b411/ 
• https://www.purplegoatagency.com/ 
• https://purplecollectiveglobal.com/about 

Speak to the human is a podcast by Acteon a communication and learning agency that harnesses behavioural insights to help organisations connect with their people and deliver positive change. Find out more at acteoncommunication.com.