Description

In this episode, Jen Myers returns to discuss the significance of Comparative Market Analysis (CMA) in real estate. She emphasizes the importance of CMAs in determining fair market value for properties, assisting both sellers and buyers. 

Jen shares her personal journey in mastering CMAs, the steps involved in conducting an accurate analysis, common mistakes agents make, and valuable advice for new agents in the industry.

Takeaways

• CMA is crucial for determining fair market value.
• Agents must sell the home to both buyers and appraisers.
• Broker price opinions are different from CMAs.
• Stay within a mile radius when searching for comps.
• Market trends are essential for accurate pricing.
• Confidence in presenting pricing is key for agents.
• Providing a price range helps clients feel in control.
• Practice is vital for mastering CMAs.
• Understanding client motivation is important for pricing.

Jen Myers
Oregon Principal Broker
Premiere Property Group, LLC
https://jenmyers.premierepropertygroup.com/

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Epic Agents: The Best in Real Estate Podcast 

https://epicagentspodcast.com/

Hosted by:

Jeff Hamm

Real Estate Broker

Charlotte & Lake Norman (NC)

https://lknreal.com/