In episode 7, we delve into the inspiring journey of Hogan Peters, the visionary founder behind YEW Inc. Since 2018, YEW Inc. has been at the forefront of crafting eco-friendly surf wax proudly made in California. Peters, driven by his profound love for surfing and hockey, embarked on a mission to revolutionize the industry by pioneering beeswax as a sustainable alternative to traditional petroleum-based wax. We sit down with Hogan at his California apartment and discuss his passion-driven pursuit of sustainability and the struggles behind entering his market. Discover how YEW Inc. is making waves in eco-conscious sports, one bar of wax at a time.

Hogan Peters

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