The difference an emoji can make to a sentence is quite surprising. Imagine a sentence ending with a full stop, then imagine the same sentence with a smiley face at the end - incredible stuff. But knowing whether to use them for your business can be a tough call. Depending on your industry, they might be perfect, but it might not work for your target audience.
Becca, Emily, Fergus and Jenny give you the low down on emojis...
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