Description

In this episode, Caitlin Barnes (Codebreak’s Operations Manager) joins Joel to chat about the common mishaps they see in marketing and the opportunities they see on the horizon.

KEY TAKEAWAYS

• Even huge firms make marketing mistakes. Including the common ones.
• Most companies are not persistent enough and do not maintain momentum.
• Social media advertising costs have soared, so it is now even more important to get it right.
• Even though the costs have soared, social media still generates huge opportunities…provided you avoid the common mistakes.
• Social media has become an exact science and is constantly evolving.
• In a rapidly changing environment, it's hard to keep up, which is why employing an expert makes sense.
• Marketing campaigns have to be monitored and constantly tweaked. Most firms don´t do this.
• Firms need to move with the times. In the episode, Joel talks about how voice, AI and crossovers with the virtual world will change marketing.
• Look for opportunities to connect with people.

BEST MOMENTS

‘You are so much more powerful after 6 months of marketing than you are after a launch campaign. ´

‘I really like 90-day sprints.’

‘People are already being marketed to within virtual worlds.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Andy Rao

Andy studied Psychology at university, which w

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051