Description

DESCRIPTION

In this episode, Joel and Andy talk about confirmation bias. How it affects your mindset, business decision making abilities. As well as the role it plays in how you do your marketing. They share several examples of what confirmation bias is and why it is important to be aware of it and work to manage it. They share several ways to do that particularly when making decisions about how to market your business.

KEY TAKEAWAYS

• It is all too easy to make marketing decisions based mostly on what you think works or on what your competitors are doing.
• Your liking FB and competitors doing a lot of FB ads is not a good enough reason to base all your marketing campaigns around them.
• Open your mind and consider several different ways to advertise.
• Go to a marketing agency with your objective rather than tell them which forms of ads you want to do.
• Marketing has to have a purpose.
• Don´t micromanage your marketing. Let the agency do that.
• Split test and follow the numbers.
• Be aware of how what you read etc feeds into your biases and work to keep your thought processes in balance. How to do this is explained in the podcast.
• Sometimes you have to go with your gut. You don´t have time to procrastinate.
• Your gut instinct will only be useful if you have fed your mind with the right information.

BEST MOMENTS

‘If I think something, I try and research around that topic to disprove that idea. ´

‘Sometimes you have to make decisions based on your gut.’

‘Seek out an unbiased third party and do proper due diligence.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketin

Links:

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