Description

In this episode, Joel sits down with Neil 'Shoney' Maclean who is one of the world’s leading Facebook Ad experts. Someone who runs ads every day.

He explains why, when done right, Facebook Ads are a highly cost-effective way to generate profit. Neil personally uses a range of ad networks and shares several in-depth examples of the success he has had. While doing this he points out the most common mistakes and how to avoid them. He explains how to tap into Facebook´s amazing targeting capabilities and quickly diversify your ad so that you can convert with several different audiences. Something that greatly reduces the cost of Facebook Ads.

KEY TAKEAWAYS 

• Most people who think Facebook Ads are dead have only really tinkered with it.
• There is a lot of Facebook Ad training out there that is not in-depth enough or is out of date.
• The cost of Facebook Ads has gone up. But so have the costs for every other platform.
• For most businesses, the cost per click for Facebook Ads still makes financial sense.
• Use different platforms for different purposes e.g., YouTube for products that convert well when video ads are used.
• With Facebook lead ads, there is no delay in the lead form loading. That means you don´t lose people who are too impatient to wait. If it loads slowly you can easily lose 20 to 40% of your leads.
• With Facebook lead ads the email is already filled in on the lead form, which greatly improves opt-in rates.
• Facebook's automatic targeting is amazing.
• Experiment and diversify your ad set to find out what works. Your best guess can never be right every time.
• Testing broadly is key to finding out what works. It is always worth the money.
• Use the duplicate button to save a huge amount of time.
• In the coaching sector, those that are doing six figures have focused on one marketing strategy. Instead of doing a bit of everything.
• Don´t be afraid of success.
• Once you know something works, double down, scale it
• Getting a decision, regardless of whether it is a yes or no, is a success with sales. Joel explains why in the podcast.

BEST MOMENTS

‘I love other ad platforms…but the cost per opt-in on Facebook is typically, for me, a fraction of the other platforms. ´

‘There´s things we can do on Facebook that we can´t do on Google and LinkedIn.’

‘By running two campaigns instead of the one you’ve instantly doubled the chances of your success.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on mar

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