Description

In this episode, Joel, and Andy dive in and talk about the PAS framework. Using examples from famous successful ad campaigns, and 90s wrestling they explain what it is, why it is so important, and how you stay way ahead of your competitors when you use it.

KEY TAKEAWAYS

• PAS stands for – Problem, Agitate, Solve. How this applies to marketing is explained in the podcast.
• Reminding consumers of a problem they have, then immediately demonstrating that you have the solution is a powerful marketing technique.
• Hardly any firms talk about the problems their products or services solve.
• When you do demonstrate which problems what you sell solves, it becomes easy to grow your market share.
• The majority of firms only talk about benefits and features. They never speak about the pain they are helping the consumer to avoid.
• Most people will do anything to avoid pain. They are naturally drawn towards anything that helps them to do this.
• Highlight the painful experiences people can avoid experiencing when they use your products and services.
• Don´t use fake problems or lie when creating your campaigns. Consumers easily see through lies and do not buy from firms that tell them.

BEST MOMENTS

‘There won´t be a marketing campaign you’ll see that doesn´t use the PAS framework. ´

‘People would rather avoid pain than seek pleasure.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Andy

Links:

Website: https://www.codebreak.co.uk
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Joel's Instagram: https://www.instagram.com/joelstoneofficial/
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Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

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