Description

In this episode, Joel, and Andy discuss the importance of getting into good marketing habits. They explain why it matters and provide details of how you can be more consistent, persistent, and effective with your marketing. Regardless of what mediums and outlets you use.

KEY TAKEAWAYS

• You need to measure your marketing. Identify, if it increases profitability, visibility, brand, or customer relationships.
• Be consistent with your marketing.
• Don´t give up.
• Do not get into a cycle of constantly editing and tweaking something. Your campaign won´t bring you anything if it is still sitting on your desk.
• Keep your knowledge up to date with the social media algorithms. Things change constantly, it is your job to keep up and tweak your ads accordingly.
• All marketing is an investment.
• Don´t fall into the trap of only doing the marketing you enjoy.
• Celebrate your marketing wins. It will boost your confidence and carry you through on those occasions a campaign does not work out.
• Focus on your successes, not the failures that every business owner experiences.

BEST MOMENTS

‘Make sure that everything you do in your marketing has a positive impact on your business. ´

‘Do more of what works consistently.’

‘Enjoy the successes, learn from the failures.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Andy Rao

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051