Description

In this episode, Joel sits down to talk to Emily Pyke who is one of the founders of the performance underwear brand - Bare Thrills. Underwear that is designed to stay comfortable and in place during workouts and other highly physical activities.

They discuss how Emily went from working for the government to becoming an entrepreneur. The ups and downs of launching a new sportswear brand. Including sourcing suppliers and the struggles of being a start-up and much more. Including advice on how other start-ups can avoid stumbles.

KEY TAKEAWAYS

• Thinking about things a little differently leads to brilliant ideas.
• Working with a business partner that has different skills from you creates a formidable team.
• Bare Thrills is self-funded, so they started by using free or virtually free marketing methods. Some of which Emily shares in the podcast.
• Feedback from your target customers is essential when you are developing a product.
• Having a mentor is a huge advantage when you are just getting started.

BEST MOMENTS

‘the question that really sparked it all was why do we put so much thought into the fit, feel and function of our activewear … yet our underwear is often an afterthought? ´

‘I like to reach out to people. That's one thing, which doesn't cost you much. So, I started a LinkedIn account, and reached out to a lot of editors.’

‘With a mentor, you're essentially paying to learn from somebody else's mistakes, so you don't have to make them too. That is a game changer.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Website - https://barethrills.com/

TikTok - https://www.tiktok.com/@barethrills_underwear

Instagram -

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051