Description

In this episode, Joel, and Andy discuss why as a business owner, entrepreneur, or leader you want to be seen as a lighthouse rather than as a mountain climber. They explain what both terms mean and why the most successful people are lighthouses that shine a light which draws people to them, including customers.

KEY TAKEAWAYS

• Leaders who take the mountain climber approach struggle and scratch their way upwards. Often, with others clinging to them as they try to make progress.
• As a lighthouse, you stand atop of the cliff, which gives you a great view and enables others to see your light shining from afar.
• An awful lot of people are brought up to always say yes, even when they should be saying no. They also tend to severely undervalue themselves and not charge enough.
• Sometimes the low-cost high-volume business model works. But the high-cost, high-profit model is far easier.
• First impressions matter. Very much how people perceive you becomes the reality of the working relationship they have with you. What you project matters.
• When you spend money on your business you need to treat it as an investment.
• Don't feel guilty about charging a high fee. You have worked hard to become good enough for people to want to pay top dollar for you. Instead, be proud.
• Never get lazy and let your standards slip. You are only as good as the last piece of work you did for that customer.

BEST MOMENTS
‘If you're competing on price or not even consciously competing on price, you'll find you're doing loads of work, but it's all for scrappy little bits. ´
‘That whole like, positioning thing and being the lighthouse thing isn't just about how you price yourself. It's also how you behave, the decisions you make.’
‘You can't move forward by looking backwards. And so okay, that's what happens, then, where are you now? And where do you want to get to?’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marke

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051