Description

In this episode, Joel speaks to Captain Hoff about the role getting your business model right plays in growth. He is a venture capitalist and author who co-founded the global start-up accelerator – Founder space.

Captain Hoff shares several strategies that any company can use to provide so much value for their customers that they are compelled to come back and buy repeatedly.

KEY TAKEAWAYS

• Most entrepreneurs do not think too deeply about what business model they are going to use.
• When you get a customer, never let them go. Lock them in and keep them buying from you.
• There are several ways to lock customers which are discussed in the podcast.
• Amazon Prime is a notable example of how to lock customers in.
• Reviews create value for everyone.
• Create a value moat around your business.
• Continually look at your business and ask what can we do better? Technology means you can always improve things.

BEST MOMENTS

‘Getting your business model right is really critical. ´

‘Give your customers even more value for sticking with you, value they can't get elsewhere.’

‘Don´t build products or services, build an ecosystem.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Website: https://www.foundersspace.com/

Founders Space Podcast: https://www.foundersspace.com/podcast/

LinkedIn: https://www.linkedin.com/in/foundersspace

Books by Steven S. Hoffman: https://www.amazon.co.uk/Steven-S-Hoffman/e/B077TF4Q16?ref=sr_ntt_srch_lnk_1&qid=1662408982&sr=8-1

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and d

Links:

Website: https://www.codebreak.co.uk
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Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051