Description

In this episode, Joel, and Andy introduce you to Hattie, their PA. They briefly discuss how to work out what you want from a PA and hire the right one.

Then Hattie takes the reins to conduct her first podcast by interviewing Joel. He explains how a small business can use Instagram to go beyond just getting likes. Ways to motivate followers to take action and buy. They also talk about how to narrow down your target audience and several other marketing subjects.

KEY TAKEAWAYS

• Personal Assistants fulfil numerous roles – they keep things on track but it is up to you to decide what you want them to take care of.
• On Instagram having lots of likes doesn´t necessarily convert to more sales.
• When posting on Instagram be clear about the intent. In the podcast, Joel explains why and how to do that.
• You have to subtly direct your audience to what you want them to do next.
• When narrowing down your audience, start with a specific goal.
• Which marketing technique you use and how you deploy it depends on many factors. Joel shares some examples to explain how to work out which ones you should be using.

BEST MOMENTS

‘You have to almost direct your audience to what you want them to do. ´

‘Your niche audience should be the people most likely to buy not the people who might buy.’

‘(Marketing) varies depending on what you do.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051