Description

In this episode, Joel sits down with Nora Sudduth from Hello Audio to discuss the power of using audio in marketing. In particular, using private podcasts. 
These enable you to engage with your audience on a far more personal level than public podcasts. Using them you can deliver courses, take listeners on a journey and tailor future content to better appeal to them and fit in with their needs.
KEY TAKEAWAYS

• Private podcasts, which are gated, are incredibly powerful.
• You can record evergreen sequences once and deliver them for years, for example, 30-day challenges.
• Drip-feeding podcast sequences keep people coming back for more.
• You can see who is listening to you and which episodes are popular. Then, tailor future content to better fit in with your audience's needs. 
• Delivering courses in podcast format can increase engagement by 400%.
• Audio is one of the most effective ways to communicate and reach a much bigger audience and pool of potential customers and talent.
• It is much easier to create audio content than it is written or video content.
• With audio, you are just having a conversation, which makes it easy to form a connection with your listener.
• Audio content costs very little to produce.

BEST MOMENTS
‘There’s a difference between a public podcast and a private podcast. ´
‘Audio is just magical; it fits into those little pockets of time e.g., walking the dog or doing the dishes.’
‘Audio always wins, audio is always more intimate.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Email: erik@kitcaster.com
ABO

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051