Description

Andy and Joel are talking about purpose, mission, and explaining to others what you do. 

A good test of this…

Ask your significant other what you do. If they can’t explain it in one clear sentence, chances are you haven’t explained it to them clearly.

And if you can’t explain it to them, imagine how much trouble you’re having explaining it to your potential customers. 

KEY TAKEAWAYS

• Not being clear about what you do and being able to explain it quickly and clearly, in one sentence, to others, is losing you sales.
• Use one sentence to explain what you do, then invite the other person to ask you some questions.
• When answering the question, what do I do? try reframing, ask – what do you do to help?
• We all tend to like to think that what we do is complicated and special. 
• People don´t like arrogance. They like clarity and confidence, which a succinct explanation of what you have to offer them, helps to convey.
• Allow the person you are talking to, to be in control of the conversation. That way, you will learn more about what they want from you.
• The most effective brands in the world keep things simple.

BEST MOMENTS

‘If you can´t, explain to people what you do in one sentence, and say it with clarity and conviction – you’re losing customers. ´

‘Use the partner test... go home and ask your other half – what do I do?’

‘Simplify everything, to its simplest form, where it is still effective.’

EPISODE RESOURCES 

Codebreak Facebook Club: https://facebook.com/groups/codebreakclub/about/ 

Free Marketing Book: https://stayhungry.freemarketingbook.co.uk

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051