In this episode, Joel sits down with Paul Cammack the owner of Alfie´s Coffee Company and supplier of Codebreak´s own custom roast. Paul´s mantra is “Why settle for ordinary when you can have extraordinary?”
Paul has developed his roasts, recipes, and coffee-making techniques to produce fantastic coffee every time. Joel and Paul discuss how in 4 to 5 years he went from selling coffee from a van to supplying cafes, being recognised as a coffee expert, becoming Queen Park Ranger´s coffee partner, and more.
KEY TAKEAWAYS
BEST MOMENTS
‘There are people out there living in normal houses who have spent two grand on a coffee machine .’
‘I want each and every cup that I make to mean something.’
‘Turn that negative into a positive.’
EPISODE RESOURCES
Espresso Yourself - https://www.amazon.co.uk/dp/B0CN3VL2D7
https://alfiescoffeeco.co.uk/
Indy Coffee Guides
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
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ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take cont
Links:
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