Description

In this episode, Joel, and Andy talk about making your marketing more effective. In particular, how to make it super easy for people to take action and buy from you. They discuss how to gain a bigger share of the market simply by taking the friction out of your sales process.

KEY TAKEAWAYS

• If the thing that you want a potential buyer to do involves a bit of effort most people won´t bother and you will lose the sale.
• Everyone takes the path of least resistance, when possible.
• Technology has made it possible to do so much literally at the touch of a button. It has made us all much lazier.
• If your competitors make the buying process easier and more convenient, people will buy from them e.g., Amazon Prime.
• Even small tweaks make a dramatic difference. In the podcast, Joel and Andy share several examples.
• Making it possible to complete a transaction immediately ensures people don´t pause, get distracted and not follow through.
• Not being helpful reduces the chances of your making a sale. It instantly tells a customer that you can´t be bothered.
• Regularly review your sales process, identify the points of friction and work to eliminate them.
• Consistently work to make things as easy as possible for your customers.

BEST MOMENTS

‘If what you want people to do involves effort, you will be losing money.’

‘Everyone wants a frictionless transaction.’

‘Once you´ve been to a bar where you can order at your table, and it just appears you never want to go anywhere else.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bo

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051