Description

Join Andy and Joel as they unravel the secrets to crafting irresistible lead magnets and mastering the art of conversion. In this episode, they discuss the importance of qualifying leads and implementing a strategic warm-up process to ensure your efforts deliver optimal results. From engaging video trainings to captivating e-books, discover how to kickstart your lead magnet journey with impactful content that resonates with your audience.


KEY TAKEAWAYS

• You have to qualify people and have a warm-up process in place to get the right profile and volume to a Zoom or room.
• Your first lead magnet could be something as simple as a video training or e-book. The next thing you offer might be a webinar; as they’ve already been exposed to you, they’ll be more receptive to a pitch on the webinar.
• When you open up Q&A, some people may ask difficult questions. You’ve got to either know your subject well, or have the confidence to say, “I don’t know the answer to that but someone in my team will and they’ll get back to you.”

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Join the Codebreak Academy - https://academy.codebreak.co.uk/join

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

Website - https://www.codebreak.co.uk/

Links:

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Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

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