Description

In this episode, Joel, and Andy explain why great salespeople understand that selling is all about listening to someone´s problems and desires. Then, providing solutions. Something very few people do. So, those entrepreneurs that do take the time, sell when others fail to do so.

Joel and Andy provide guidance on how to listen properly, research your audience and use the right language in your copy.

KEY TAKEAWAYS

• Problem-solving is a powerful selling tool. Selling is serving.
• Figure out the problem you solve. Point out the problem. Show how you solve it with proof.
• Never present people with too many choices. It only confuses.
• Don´t babble on about all of the features. Instead, focus on the one or two that solve that person´s problem.
• If you realize that you genuinely cannot help someone, say so and do it quickly.
• You´ve got two ears and one mouth, use them in that ratio.
• Learn about copywriting and keep practicing to improve.
• Use short sentences to make your copy easy to digest.
• If possible, you want to be sending emails to your list at least once a week.
• You are not bugging someone if you are providing real value.
• Things change, which means your copy has to be constantly reviewed and updated.
• When you are 85, 90% happy with your copy just get it out there.
• Get a fresh perspective before publishing your copy.

BEST MOMENTS

‘Bad copy can do more harm than good.’

‘Put yourself in your potential customer´s shoes.’

‘The more you give the more you get. Provide value.’

‘In terms of copywriting if you´re aiming for perfect, you are going to be sorely disappointed.’

Ogilvy on Advertising - https://www.amazon.co.uk/Ogilvy-Advertising-David/dp/1853756156/

Dan S Kennedy´s books - https://www.amazon.co.uk/Dan-S-Kennedy/e/B000AP7EBS

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

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