Description

In this episode, Joel, and Andy get back together again to discuss positioning yourself for success. They explain how to stand out from the competition in a way that attracts attention, holds that attention, and translates it into sales. 

KEY TAKEAWAYS

• Regardless of what service or product you offer, you will have competition. So, you will have to stand out to succeed.
• Marketing success involves putting your head above the parapet.
• Standing out feels uncomfortable, but don´t let your fear put you off.
• Get comfortable with the fact that some people won´t like you. 
• Don´t be inauthentic.
• Challenging accepted truths gets attention. But there is a right and a wrong way to do this.
• Hang around with the right people.
• Being divisive attracts attention, but it must be done right. How is discussed in the podcast.

BEST MOMENTS

‘Standing up for success is putting your head above the parapet. ´

‘Being abrasive for abrasiveness sake is different from being divisive.’

‘You can be so busy serving your customers that you forget to serve yourself.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051