Description

In this podcast episode, Andy and Joel tackle the art of effective communication and marketing. Clarifying industry preconceptions, the power of visual storytelling, and the importance of authenticity in a crowded market. Listen now to learn how to build landing pages that convert and how to strike the right balance between confidence & humility in business.


KEY TAKEAWAYS

• You need to clarify some of the preconceptions of the industry that you’re in because you’ve got to make it clear that you operate differently and how.
• A video of a customer saying what you did to fix an issue and how they now feel is always going to be way more powerful than you just making a claim.
• You either want to get people swimming towards you, or swimming away from you. It’s dangerous when people are just treading water.
• Be confident but humble. Trouble is, a lot of businesses are too humble. People need to have trust in you before they buy, so you have to be confident before anything else.

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Join the Codebreak Academy - https://academy.codebreak.co.uk/join

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

Website - https://www.codebreak.co.uk/

Links:

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