Description

In this episode, Joel, and Andy walk you through what you need to do to improve both the quantity and quality of your inbound leads. As well as how to keep things organised so that no opportunity slips through your fingers.

The 3 simple techniques they share can be used by any type of entrepreneur.

KEY TAKEAWAYS

• Keep collecting leads. Your pipeline or funnel needs to always be full.
• You never know what is going to happen, how things may change. So having leads on tap is invaluable.
• Your leads must be of good quality. In the podcast, they explain, the difference between a good lead and a worthless one.
• Understand your niche and what is important to the people you serve.
• Be laser-focused with your advertising. The scattergun approach is a waste of time and money.
• Organic marketing is not free, it costs time, and it is harder to target the right demographic.
• Use lookalike audiences to better understand what works.
• Regularly, audit and update your database.
• Asking for a phone number is a good way to find out who is genuinely interested in what you have to offer.
• Be prepared to spend money on testing and proper research to understand your consumers and where they hang out.

BEST MOMENTS

‘Get the biggest bang for your buck. Know that the money you are spending is attracting the people most likely to buy. ´

‘Nail your niche.’

‘If you want campaigns that are going to serve you well for the long-term, then you're better off going a bit slower at the beginning.’

EPISODE RESOURCES

Free Marketing Book and access to new Facebook group - http://freemarketingbook.co.uk

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a gr

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051