Description

In this episode, Joel, and Andy talk about the most common mistakes people make when marketing. Issues they come across repeatedly.

They explain what people do wrong and, more importantly, provide some simple fixes business owners can use to make their marketing effective.

KEY TAKEAWAYS

• Consumers respond to visuals, so invest in professional photos, images, and videos.
• Even with access to great tools, someone who is not a designer is highly unlikely to produce good results.
• Experience matters. Someone who does marketing all day, every day is bound to have a better understanding than someone who does it a few hours a week.
• The world of marketing moves fast. What works today, may not tomorrow. You always have to be one step ahead.
• Be consistent and persevere. You will make more than if you keep trying to make a quick buck.
• Only post content that either educates inspires or entertains.
• Measure everything.
• Niche down to identify your customer and get good at providing what they need.
• Email is a vastly underused and extremely effective tool.
• It is more effective to upsell to an existing customer or get them to refer a friend.

BEST MOMENTS

‘There are plenty of people out there that are good at football. There aren´t too many David Beckhams out there. ´

‘If you treat marketing as a part-time job, you´ll get part-time results.’

‘Anything you do in marketing should be measurable.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in provi

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051