Description

In this episode, Joel sits down to speak with Ryan Proctor. Ryan shares his background as a coffee master before his big breakthrough came with Jamieson's Whisky to move full-time into videography. 

Joel and Ryan, both film lovers, reference many films as they discuss the power of video with a particular discussion about the best Rocky film. 

Ryan shares insights into the type of business owners he meets. Usually two types; the ones who want to be the hero of the story and the ones who want their customers to be the hero.

KEY TAKEAWAYS

• TikTok´s popularity demonstrates just how well people respond to videos.
• The pandemic forced people to appear on screen, so people are no longer self-conscious about appearing in videos.
• There is a sense of fun that you don’t get with Instagram.
• If you provide entertainment, your following will grow super-fast.
• Build a following and authority using fun, then slowly drip in the business stuff.
• Your business is not all about you. Your content must be client focused and give them what they need.
• Social media should be used to start conversations. Only when people reach your funnel can you start to sell to them.
• Money is a by-product of success. Helping people must be your priority. When it is, success follows.

BEST MOMENTS

‘Reels are your best chance of growing organically and getting engagement. ´

‘Instagram is putting its focus towards being a more video dominant platform.’

‘Using video as a tool for storytelling has been the most impactful thing.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Email - ryanproctor@proctorproductions.co.uk

Instagram - https://www.instagram

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051