Description

In this episode, Joel, and Andy talk about how LinkedIn has changed…and not for the better.

KEY TAKEAWAYS

• The LinkedIn algorithm is favouring clickbait and virtue signalling, right now.
• Pictures of fit people without their tops on or wearing tight shorts also have more reach.
• It is hard to cut through all of the noise right now, to the point where people are deciding their energies are better used elsewhere. 
• Your best organic tactic on LinkedIn, at the moment, is to employ a VA to old DM people in a very authentic way.
• Now is a good time to look again at old-school methods like direct mail or business cards.

BEST MOMENTS

‘Is LinkedIn a loud, bloody awful place to be at the moment? ´

‘It´s not a sex thing.’

‘Just because you are B2B don’t feel the pressure to post on LinkedIn, ten times a week.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Living with the Monks by Jesse Itzler - https://www.amazon.co.uk/Living-Monks-Turning-Happiness-Gratitude/dp/147899343X/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051