Description

In this episode, Joel, and Andy talk about how to use paid ads for effective lead generation. Tips any business owner can use to get the information they need to turn a potential customer´s interest into a sale. Data that can also turn existing buyers into highly valuable repeat customers.

They discuss how to do lead gen ethically. As well as how to target, test, and measure to ensure that campaigns are effective. As well as sharing ways to keep the costs down and improve ROI.

KEY TAKEAWAYS

• Lead gen is using paid ads to reach people who are interested in your product and providing you with the data you need to turn them into buyers.
• Paid ads are laser targeted, which saves time, effort, and money.
• You must put adequate tracking and data collection in place. In the podcast, Joel and Andy explain how to do that.
• If you want someone´s data e.g., their contact details you need to offer them something (a lead magnet).
• Never assume. Always test, and measure.
• Tap into the fact that people are now more willing to give out their phone numbers.
• Often, the more specific the audience is, the less the ad costs and the better it converts.
• Follow up on every lead and have a detailed sales process in place.
• Genuinely solve problems for people, so they will want to buy what you have to offer.
• Being banned from a social media platform is far less disastrous when you have a database of emails etc, to send promotions to.

BEST MOMENTS

‘Lead Gen is using paid ads to get the kind of customer data that is most likely to convert into a paying customer. ´

‘Lead magnets can work really well.’

‘You have to follow up and have a detailed sales process.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

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ABOUT THE HOSTS

Joel Stone

Joel started his working life as a grap

Links:

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