Description

In this episode, Joel, and Andy talk about why only about 1% of people who visit a website or are exposed to another form of marketing immediately buy what is on offer. They also share several strategies and real-world examples that you can use to capture those leads, nurture them, and turn more of them into actual buyers.

KEY TAKEAWAYS

• Leads do not start out as good leads. Most only become good leads after being nurtured.
• A lot of people who come to your website or make an enquiry are not yet ready to buy.
• Once you have their email address or they are in your sales funnel you have the chance to gradually convince them, step-by-step.
• A lead is at its warmest when it joins your funnel. 
• Creating multiple, carefully touchpoints is essential for conversions. So is getting the timing right.
• Don´t spam people.
• Do want McDonald´s do – sell good coffee, then upsell everything else. How any type of business can do that is explained in the podcast.
• Success is the result of processes.
• When it comes to nurturing your leads, you need to be consistent.

BEST MOMENTS

‘The best time to ask for a testimonial is after the first meeting. ´

‘The more you put out there the more likely it is that the business will come to you.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Andy Rao

Andy studied Psychology at univer

Links:

Website: https://www.codebreak.co.uk
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Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051