Description

Marketers around the world are claiming content is king. Is that true? How can you make your organic content work for you? Joel and Andy discuss. 

In this episode, Joel, and Andy discuss the importance of organic content. They explain how to find inspiration, be consistent and repurpose what you post to save yourself time and have a bigger impact. As well as covering sticky subjects like how to stay true to your values while marketing.

They also share details of their first book. Including how they managed to find the time and motivation to write it. They also talk through how they are learning to celebrate wins and get a better work-life balance.

KEY TAKEAWAYS

• Organic marketing is there to supplement paid marketing, rather than replace it.
• You need to be consistent with organic marketing.
• Don´t use fluff in your organic campaigns. No easter bunny posts for accountants.
• Get more out of your content by repurposing and publishing across different platforms.
• Be informative, don´t try to sell with every single email or post.
• Whatever happens to your company or in your life, pause, and think about whether you can use it as content.
• Ideas are everywhere, you just have to pay attention to get a long list of content ideas.

BEST MOMENTS

‘Organic marketing is important. But not as important as paid marketing. ´

‘My favourite organic content is where you can turn one good bit of news into different pieces.’

‘Maximise something good that´s happened and turn it into a marketing opportunity.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought

Links:

Website: https://www.codebreak.co.uk
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Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

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