Description

In this episode, Joel and Andy look at upsells and cross-sells. They explain that to benefit from these two sales boosting techniques you just need to ask the question at the right point in the sales funnel. To help you do exactly that Joel and Andy share several examples and tips, which literally any type of business can use to sell more and improve customer loyalty. In the podcast, there is a simple 2-step process that you can get started with today. trrer

KEY TAKEAWAYS

• Any business can do upsells and cross-sells - All you need to do is to ask the question.
• Cross-sells are when you offer someone a related product.
• Upsells are when you offer a customer a higher-grade model, widget, or service.
• Upsells are a chance to showcase other products and services that you offer. Things your customer may not be aware of.
• Stay in touch with your customers and take care of them to build a strong relationship with them.
• Cross-selling and upselling work best with those customers you have a relationship with.
• Get curious. Pay attention to how firms you are buying from try to upsell and cross-sell to you and experiment with some of their techniques.

BEST MOMENTS

‘There´s no real reason, in any business, that there cannot be a cross-sell or upsell within its sales pitch. ´

‘Asking the question is a great way to add money onto your bottom line.’

‘If Amazon are doing something it's always worth having a look yourself.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional so

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