Why do so many salespeople reach for a discount the moment things get uncomfortable?
In this episode of The Reality is Sales Training, Bob and Jeremy look at price integrity – why it matters, and what happens when you don’t believe in your price.
They explore why arbitrary discounting creeps in, how your own mindset affects how you present cost, and why confidence in value is what really drives sales. There’s also a simple takeaway: say the price… and stop.
If you’ve ever felt awkward talking about price, or found yourself discounting too quickly, this one will hit home.
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